However, sustainability is a complicated, constantly evolving journey, and every step forward must be celebrated. Unfortunately, the topic of sustainability has become tainted as people often think it is being forced upon them, take on an all-or-nothing mentality, or are turned off that sustainable products, such as organic and fair trade, cost more. The truth is: everything comes with a cost. Fast fashion has risen with discounted clothing made so poorly that 60% of it is thrown out within a year, only to be worn once or twice. By purchasing cheap and harmful fabrics, there is an immense environmental and public health toll being paid.

Lately, sustainability has been used as a buzzword to guilt-trip and convince people to buy their green products, but to us, sustainability is about creating a real impact instead of using it as a marketing strategy. While our primary focus has been on our designs and making the best streetwear possible, every single production-related decision since day one has been made with sustainability in mind – hence how the name BꓤEATHE was born.

We strive to do things the right way. Not take cheap shortcuts and produce pieces made ethically, even if the process takes longer. Sustainability is our standard, and as we continue to make clothes, we will continue to find new ways to become even more environmentally friendly. We understand that there are already enough clothes in the world, but the focus is shifting towards anything and everything that’s more sustainable. Hence, we are here to provide a better option through organic and recycled fabrics made ethically, which also ensures that our clothes are built to last.